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Prime Day ends tonight, so act fast to get 20% off our favorite pillow of all time

the coop sleep goods pillow on a gradient purple background with a badge that says 'prime day deals'
The Coop Sleep Goods Original Pillow is the best pillow we've ever tested— and it's 20% off for Prime Day. Amazon/Business Insider

It's the last day of Amazon's Prime Day, the retailer's four-day summer sale, and one of our favorite day one deals is still going strong. The best pillow we've ever tested, the Coop Sleep Goods Original Pillow, is 20% off for Prime Day.

We've tested and reviewed dozens of the best pillows, but this one stands out from the rest. It's filled with shredded memory foam that you can remove to adjust the pillow to your preference. If you really love a lofty pillow, it even comes with an extra bag of stuffing so you can overstuff it, if you like.

Multiple members of the Reviews team have tried and loved the Coop pillow over the years, with a consensus that it absolutely deserves its position in the best overall spot. I finally tried it myself recently, and I think it's the perfect pillow for all sleep styles. The 20% off just sweetens the deal.

Be sure to check out the best Prime Day pillow deals for our other favorite pillows on sale right now. We're also always updating our Amazon Prime Day hub with highlights of the best deals during the four-day sale.

Coop Home Goods Adjustable Pillow
Coop Sleep Goods Original Pillow
$68 $85 Save 20%

The Coop Sleep Goods Original Pillow offers thoughtful features like adjustable fill, a washable pillow cover, and an unparalleled 100-night trial, making it the best choice for most people.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Completely customizable with removable fill
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Comes with additional fill if you prefer a firmer pillow
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Washable encasement
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Hypoallergenic
What we don’t like
  • con icon Two crossed lines that form an 'X'. Not the best choice if you don't like memory foam
  • con icon Two crossed lines that form an 'X'. On the firmer side

Why we love the Coop Original Pillow

The Coop Sleep Goods Original Pillow stands out because it's fully adjustable. You can change its firmness and feel to fit your personal preferences and sleep style. When you buy a Coop pillow, it comes accompanied by a bag of additional shredded memory foam. The pillow unzips, so you can add or remove filling to achieve your ideal loft. That way, everyone can have their perfect pillow.

The adjustability makes this a truly one-size-fits-all pillow, which is rare because pillow preferences and needs vary based on individual anatomy and sleep position. Side sleepers usually need a higher loft, while stomach sleepers need a lower loft. Back sleepers are in the middle, preferring a medium-high loft. I'm a stomach and side combination sleeper, so I added a little bit of fill for an ideal feel for whichever position I'm sleeping in.

Coop's pillow is also hypoallergenic and comes with a washable cover, so you'll be able to easily keep it clean. It also comes in cut-out and crescent shapes for back and side sleepers, respectively.

For more details, read our Coop Sleep Goods Original Pillow review.

Other deals on Coop products we love

Coop also makes our favorite cooling pillow and body pillow, both of which are also 20% off. Here are some other great Coop deals to take advantage of during Prime Day.

Coop Sleep Goods Cool+ Pillow
Coop Sleep Goods The Cool+ Adjustable Pillow
$116 $145 Save 20%

The Coop Cool+ Pillow keeps you cool with its gel-infused foam, offers two sides for different feels, and adjusts to your liking.

Coop Home Goods
Coop Sleep Goods Memory Foam Body Pillow
$79.20 $99 Save 20%

The Coop Sleep Goods Body Pillow is soft, supportive, and perfect for any body type.

Coop Essence Down Alternative Pillow
Coop Sleep Goods Essence Down Alternative Pillow
$68 $85 Save 20%

Coop's take on a down alternative pillow is soft, fluffy, and fully adjustable. They're sold in a pack of two.

coop maternity thumb
Coop Sleep Goods Maternity Pillow
$79.20 $99 Save 20%

Thanks to its memory foam, Coop's maternity pillow can ease some of the aches and pains of pregnancy.

Coop Sleep Goods Comphy Cool+ Sheet Set
Coop Sleep Goods Cool+ Sheet Set
$159.20 $199 Save 20%

These cool-to-the-touch sheets are silky and stretchy and do an average job of dispersing heat.

Shopping for more great Amazon Prime Day deals? Check out our roundup of all of the best Prime Day deals here, or browse Amazon's website for more.

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