Every time the Nordstrom Anniversary Sale comes around, I remember just how much this deal event has informed my shopping savviness. From perusing the sale with my mom as a young girl, to working in a Nordstrom store for several years after college, I can tell you which items are worth the spend and which to skip.
This year's Nordstrom Anniversary Sale dates run from Saturday, July 12, and prices go back up Monday, August 4. Until then, you'll find over 6,000 products on sale.
The sale has only gotten bigger and better over time. That's because Nordstrom is good about introducing new brands and exclusives: this year, 65 brands are participating in the Anniversary Sale for the first time, including Rothy's, Sperry, Alice + Olivia, Florence by Mills, and Baboon to the Moon.
I first suggest you check out the best Nordstrom Anniversary shoe deals on walking sneakers and comfy slip-ons, which are at a deeper discount than usual. For more accessories, I see some new Jenny Bird jewelry deals have been added to the mix.
You'll also find a range of better-value beauty deals because Nordstrom discounts larger packages and store exclusive sets. For any new and expecting parents who are too busy to shop on Black Friday, this is also a great time to save on baby gear.
Some of my favorite finds amid its home deals include discounted Le Creuset cookware, a Dyson vacuum for $200 off, and luxurious gift box trio of Diptyque candles for $46 off.
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Top 5 Nordstrom Anniversary Sale deals:
This hairdryer offers super fast drying time and a multitude of attachments so you can style your hair multiple ways with just one tool.
What’s both timeless and new? With its chic square toe and flexible strap, this incredibly comfortable flat in black puts a fresh spin on the beloved Mary Jane—and is even knit from plastic bottles.
This petite off-white pocketbook can be carried like a shoulder bag, or you can attach its crossbody strap to wear it hands-free.
These leggings are affordable, comfortable, and non-see-through.
Executive editor Sally Kaplan swears by this serum like no other. "It's the best skincare product I've ever discovered in my 10+ years covering beauty and skincare. It's non-negotiable in my regimen and leaves my ultra-dry skin feeling so much more hydrated than I've ever experienced."
The staples that never seem to go on sale
These staples become part of the N-Sale's mainstays, and you can expect to find them (or a variation of them) year after year. Let's focus on the basics: the Zella leggings I stock up on every single year, timeless boots to kick off fall with. These classic items go on sale just a few times throughout the entire year and then remain in my wardrobe (and home) for years to come.
Designer denim
Our team has lots of thoughts about when it comes to the best brands and the best cuts, from the best flare jeans to keeping it classic with the best high-waisted jeans. Some of the most iconic and popular styles from premium denim brands like AG, Frame, Rag & Bone, Good American, and many more are up to 50% off. This definitely causes a denim frenzy, as we notice sizing on the most popular fits gets picked through fast. If you'll be a little lenient on fewer wash options, you're sure to find your new favorite pair.
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These classic angle-straight leg jeans are really the perfect shade of blue, and have a soft, broken-in feel.
Beauty and skincare exclusives
Whether you're after makeup, skincare, tools, or fragrance, do not overlook Nordstrom's makeup and skincare deals. These beauty exclusives are designed to be stocked up on, featuring special sizes and gift sets like a Nars blush duo to a jumbo-sized Augustinus Bader Cream. There is even was a Dyson AirWrap iD up for grabs, though it was exclusive to cardmembers shopping Early Access only. If you want a do it all hair tool, you can save almost $50 on the Drybar Double Shot Blow-Dryer Brush, which is one of our favorite Dyson AirWrap dupes for wavy hair.
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Behold, beautifully exfoliated skin. This dermaplaner removes peach fuzz and dead skin cells, revealing a smooth surface.
Shoes (specifically sneakers and boots)
Whether you're after running shoes or your new favorite pair of winter boots, you're bound to find great savings on a fresh set of kicks. Specifically, some of our favorite walking shoes for women are on sale, like the retro sneakers that consume our social feeds. On the boots front, I see a pair of weatherproof Blondo booties I'm eyeing for my collection.
Trending brands
My wish list is full of special finds and investment pieces from contemporary brands like Farm Rio, Free People, Madewell, AllSaints, Vince, Veronica Beard, and the like. The Nordstrom Anniversary Sale does a great job of capturing these brands' most quintessential items and offering them at a discount.
You can find a rare deal on our absolute favorite sweatsuit for women from the Spanx AirEssentials collection. Together the pieces make a comfy, polished travel outfit for drafty plane cabins.
Lingerie and loungewear basics
Your intimates drawer will thank you when you can scoop up staples from Natori, Chantelle, Wacoal, and more. The Natori Feathers Plunge T-Shirt Bra is a wonderful everyday option. I even spotted some Bomba's ankle socks, which I typically only see these favorite socks on sale during Black Friday. While no Spanx shapewear is part of the sale, it's a great time to try their athletic offerings or cash in on their great denim.
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Bedding essentials
Nordstrom has somehow arranged special prices on essentials even lower than when shopping these designer-favorite bedding brands directly, like up to 30% off Sijo, Boll & Branch, and Parachute. Some of these deals are particularly significant, like my favorite Tencel Lyocell Sheets (our top pick for the best cooling sheets) or the Sijo Flexcool Adjustable Memory Foam Pillow.
Baby gear
Expectant and young parents looking to build their registries hit the jackpot around Anniversary Sale with savings from premium children's brand on big ticket items that rarely tend to go on sale.
Candles
Nordstrom is one of my favorite places to buy candles. Top brands like Capri Blue, Diptyque, Voluspa, and Nest offer great sampler sets, and there are even deep discounts for Pura enthusiasts. An annual constant is the Diptyque candle set, which has been restructured from four 2.4-ounce candles for $126 to three 2.5-ounce candles for $92. Stock up on your favorite scents or grab some to put aside as gifts.
Handbags and luggage
Last year, I said to skip the handbags and luggage, but I feel that Nordstrom has heard my plea and really stepped up its game. Now, I have a whole list of bags I'm dreaming of adding to my cart, like exclusive Béis colorways, better prices that beat Prime Day on JW Pei, and gorgeous Coach classics that could compete for your new favorite work bag. New this year, that I've never seen before, are discounts with Baboon to the Moon bags and Away, which is one of our favorite carry-on bags.
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3 things to skip from the Nordstrom Anniversary Sale
Nordstrom-Made brand clothing
A lot of my closet consists of Halogen, Caslon, Open Edit, Treasure & Bond, and Chelsea28. I do love the quality, value, and designs from these brands. However, most of these items will still be on sale come the next Nordstrom sale in October, and the discounts may even be deeper. If there is a piece you love and feel special in, go for it, as a lot of these products do sell out. However, don't be surprised to see trendier pieces and even some basics back on the rack during the next sale cycle. Of course, there are exceptions to everything, like a great genuine suede jacket or the Moonlight Eco Shorts Pajama Set. I will also die on the hill that everyone should own a pair of Zella leggings.
Winter coats
Yes, there are some absolutely stunning coats part of the Nordstrom Anniversary Sale. It's the dead of summer; unless you live somewhere cold and need a coat right now, you won't miss out on savings on cold-weather staples from Bernando, Avec Les Filles, or Sam Edelman in a few weeks. My exceptions: investment pieces on labels not known for discounts like Barbour, Fleurette, Max Mara, and Reiss.
Designer sunglasses
The Nordstrom Anniversary Sale is full of sunnies galore. While very tempting for those after luxury, give it a few months, and you can likely find the same or similar shades at Nordstrom Rack for around $150.
Nordstrom Anniversary Sale FAQ
What discounts can you expect at the Nordstrom Anniversary Sale?
The Nordstrom Anniversary Sale uniquely positions itself as an opportunity to shop the upcoming season's trends at a temporary discount (usually about 33% off, but as high as 50% off), plus find savings on items that almost never go on sale or are exclusives released just for the event.
When is the Nordstrom Anniversary Sale?
The 2025 Nordstrom Anniversary Sale is open to everyone from July 12 through August 4. Nordstrom credit card holders were able to shop as early as July 8.
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