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Don't get bamboozled into buying a bad pillow in the last hours of Prime Day — these are the 15 actually worth your time

A white Coop pillow on a teal gradient background is beside two pillows stacked on a bed with a Prime Day Deals tag in the foreground.
Don't snooze on these Prime Day pillow deals from Coop, Casper, Eli & Elm, Purple, and more. Coop/Business Insider

If you can't remember the last time you replaced your pillows, you're due for an upgrade. Amazon Prime Day is the perfect time to score the best deals of the summer on a selection of the best pillows.

Going into the very last day of the big sale, our all-time favorite pillow, the Coop Sleep Goods Original Adjustable Pillow, is still discounted at 20% off. It's filled with a blend of shredded memory foam and microfiber that you can adjust to your liking, making it ideal for all sleep positions. But, if you're a side sleeper who's struggled to find a comfortable pillow, The Eli & Elm Side Sleeper pillow is 20% off with a Prime Day coupon. Its contoured design helps relieve neck pain and support proper spinal alignment when lying on your side, which is why we recommend it as the best pillow for side sleepers and for those with back and neck pain.

Check out all of the latest Amazon Prime Day pillow deals and scan our hub for the best Amazon Prime Day deals. We're also tracking the best mattress deals and furniture sales so you can turn your bedroom into the ultimate retreat.

The best Amazon Prime Day pillow deals

These are the best deals from brands we've tried and loved while testing for our best pillows guide.

Coop Home Goods Adjustable Pillow
Coop Sleep Goods Original Pillow
$68 $85 Save 20%

The Coop Sleep Goods Original Pillow offers thoughtful features like adjustable fill, a washable pillow cover, and an unparalleled 100-night trial, making it the best choice for most people.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Completely customizable with removable fill
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Comes with additional fill if you prefer a firmer pillow
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Washable encasement
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Hypoallergenic
What we don’t like
  • con icon Two crossed lines that form an 'X'. Not the best choice if you don't like memory foam
  • con icon Two crossed lines that form an 'X'. On the firmer side
The Casper Original Pillow.
Casper Original Pillow
$44.99 $65 Save 31%

The Casper Original Pillow offers the loft and support that side sleepers need but with the soft and fluffy feel of a down alternative.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Soft and fluffy
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. 2-inch gusset provides good support for side sleepers
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Removable inner pillow
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Machine washable
What we don’t like
  • con icon Two crossed lines that form an 'X'. Loft is not adjustable
  • con icon Two crossed lines that form an 'X'. Not as supportive as memory foam
  • con icon Two crossed lines that form an 'X'. No trial period
Purple harmony pillow
Purple Harmony Pillow
$159 $199 Save 20%

The innovative Purple Harmony incorporates a honeycomb-patterned Grid (the same material as in its mattresses) that surrounds a supportive inner core of hypoallergenic ventilated latex for an extremely comfortable and supportive pillow that sleeps cool.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Exceptionally cooling and breathable
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Durable and supportive
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offered in three loft heights: low (5.5") , medium (6.5"), high (7.5")
What we don’t like
  • con icon Two crossed lines that form an 'X'. Not a traditional pillow feel
  • con icon Two crossed lines that form an 'X'. Heavy
  • con icon Two crossed lines that form an 'X'. Washing can be time-consuming
Brooklinen Down Pillow showcase
Brooklinen Down Pillow (Mid-Plush)
$111.20 $139 Save 20%

The mid-plush Brooklinen Down Pillow conforms well to different sleeping positions, making it the ideal pillow for people who shift throughout the night. It feels as good as pillows double its price.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Comes in multiple support levels
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Soft yet supportive
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good value
What we don’t like
  • con icon Two crossed lines that form an 'X'. Down smell is a little strong
  • con icon Two crossed lines that form an 'X'. Return fee may apply
beckham
Beckham Hotel Collection Down Alternative Pillow
$47.98 $59.99 Save 20%

The Beckham Hotel Collection Down Alternative Pillow is a budget-friendly option with a plush, premium feel and breathable cotton fabric.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Sleeps relatively cool
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Soft and stackable
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Ideal for stomach and back sleepers
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Machine washable
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Hypoallergenic, breathable, gel fiber down alternative fill
What we don’t like
  • con icon Two crossed lines that form an 'X'. Side sleepers will likely need two or more of these pillows
  • con icon Two crossed lines that form an 'X'. Pillows are not adjustable
Eli and Elm pillow showcase
Eli & Elm Cotton Side Sleeper Pillow
$92.79 $115.99 Save 20%

Side sleepers will love how well the unique shape of the Eli & Elm Cotton Side Sleeper Pillow supports their neck, head, and shoulder for optimal spinal alignment.

What we like
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Effective in reducing neck pain and promoting spinal alignment
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Adjustable fill
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Designed specifically for side sleepers
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in latex (more support) or memory foam (softer)
What we don’t like
  • con icon Two crossed lines that form an 'X'. Less suitable for side sleepers who occasionally shift to sleeping on their stomach
  • con icon Two crossed lines that form an 'X'. One of the pricier options
Tempur-pedic memory foam symphony pillow
Tempur-Pedic Memory Foam Symphony Pillow
$70.35 $119 Save 41%

Tempur-Pedic makes some of our favorite memory foam pillows. While we haven't gotten our hands on the Symphony pillow just yet, this pillow promises a luxurious soft foam that is dual-sided to appeal to all sleep types and has a washable outer cover.

Coop Home Goods
Coop Sleep Goods Memory Foam Body Pillow
$79.20 $99 Save 20%

The Coop Sleep Goods Body Pillow is soft, supportive, and perfect for any body type.

Coop Sleep Goods Cool+ Pillow
Coop Sleep Goods The Cool+ Adjustable Pillow
$116 $145 Save 20%

The Coop Cool+ Pillow keeps you cool with its gel-infused foam, offers two sides for different feels, and adjusts to your liking.

FluffCo Down Feather Pillow
FluffCo Down Feather Pillow
$79.20 $99 Save 20%

If you want to feel like you’re waking up at a luxury hotel every morning, we recommend the FluffCo Down Feather Pillow.

Bedsure Down Alternative Pillows
Bedsure Down Alternative Pillow
$27.99 $34.99 Save 20%

Bedsure's Down Alternative Pillow is soft and fluffy, perfect for back and stomach sleepers. It's sold in packs of two and four.

Coop Essence Down Alternative Pillow
Coop Sleep Goods Essence Down Alternative Pillow
$68 $85 Save 20%

Coop's take on a down alternative pillow is soft, fluffy, and fully adjustable. They're sold in a pack of two.

CozyLux Pillow
CozyLux Pillow
$15.99 $19.99 Save 20%

True to its name, the CozyLux pillow is soft, supportive, and cozy. It's also one of the best pillow deals you can find on a budget.

Tempur-Cloud Pillow
Tempur-Pedic Tempur-Cloud Pillow
$50.35 $89 Save 43%

The Tempur-Pedic Tempur-Cloud pillow is made with proprietary memory foam that's ideal for back and side sleepers.

trtl Travel Pillow for Neck Support
trtl Travel Pillow for Neck Support
$45.49 $64.99 Save 30%

Our editors dubbed this neck pillow the best for extra neck support. We love how compact and customizable it is. It's sturdy and soft enough to wear for hours at a time, especially if you are stuck in the middle seat on a long-haul flight. While this isn't the lowest price ever, almost $20 in savings is a great find.

FAQs

What are the best pillows?

The best pillow depends on your sleep type and personal comfort preference. If you love a fluffy feel, you'll appreciate the softness of one of our best down pillows. If you're a hot sleeper or struggle with pain, it's worth considering a cooling pillow or a pillow for neck pain, respectively.

Our favorite pillow of all time is the Coop Sleep Goods Original Adjustable Pillow. You can add or remove fill to find the perfect feel for you. We also love the Beckham Hotel Collection pillow for a budget option, and the Brooklinen Down Pillow for five-star comfort.

How do I choose a pillow?

When choosing a pillow, consider your sleep style and comfort preferences. The goal of using any pillow is to keep your spine aligned and comfortable, so needs shift based on sleep position.

Side sleepers should look for a firm, high-loft pillow that supports the head and neck. Back sleepers should opt for a medium-firm pillow with mid-loft. Stomach sleepers should look for a soft, low loft pillow. For more, read our how to choose a pillow article.

Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals or browse Amazon's website for the full selection.

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